BanaBay will be supplying their distinctive, premium quality bananas to Al Fakhira, extending the company’s established portfolio, which currently includes apples and pears , kiwi, plums, peaches, nectarines and apricots , grapes, oranges and lemons, as well as garlic, onions and chestnuts.
According to BanaBay Managing Director Mark O’Sullivan, the Middle East has been identified by the company as a target area for growth, and the new Libyan contract represents an important step forward in a new marketplace.
“We have had a lot of interest in BanaBay fruit from several countries in the region, where there is high demand for premium quality fresh produce” he says. “Our new contract with Al Fakhira will open up opportunities in Libya and also in other areas where they operate, such as Tunisa. We are already shipping 6 containers a week to Libya and anticipate increased volumes as we consolidate our relationship and establish our products in this new marketplace.”
For Al Fakhira, BanaBay was selected a partner based on the taste and quality of the fruit, but also on the flexibility and reliability of service.
Commenting on behalf of the company, Mohamed Byok said, “We are delighted to be adding BanaBay bananas to our established range of produce and look forward to working with BanaBay to promote the new brand to our customers in Libya.”